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The new agreement also supports an expanded product portfolio, with new launches planned across core fragrances.
April 29, 2025
By: Lianna Albrizio
Associate Editor
Revlon Consumer Products LLC has renewed its nine-year global licensing deal for Juicy Couture fragrances with Authentic Brands Group. Michelle Peluso, CEO of Revlon, said the deal serves as a testament to the enduring appeal of the Juicy Couture brand and the significant milestone in the ongoing revitalization of its fragrance business. “We are excited about the momentum that we have established already,” said Peluso. “As we look ahead, we will further amplify our support of the brand wit...
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